Effectively Use your Email Signature LineWhat is a signature line anyway? It is the space at the bottom of an email or post where you can record something about yourself. You can simply use it to sign your name so people know who you
are or you can use it to advertise your classes and get some free publicity.
What do you need to include in your signature line? Start with your name. Include the address of your DBWS or website.
Shorter web addresses will stick in people’s heads better than something that is long and drawn out.
What is an upcoming class you want customers to participate in and how? Summarize this in a few words - no more than two
to three lines. Be sure not to give away too much because you want them to find out more on your site. This is only a well-baited hook. Take scripted text from the following Class in a Flash documents:
• Demonstrator Planner – Introduction, Products Highlighted or Benefits Statements
• Customer Instructions – Overview or Bonus Ideas
Add this signature line to every email that you send out, whether personal or business related. The more exposure that you have, the better it is for your business.
Examples:
Name
www.yourwebpage.com
Want to give a memorable gift for Mother’s Day this year? Join me on April 15 where I will show you how to turn cherished photographs into a heartfelt gift box. RSVP at http://www.yourwebpage.com/eventpage.
Name
www.yourwebpage.com
 Let me show you how you can scrapbook like a pro using the great coordinating products in the Simply Scrappin’ kits. Visit my calendar for more details at http://www.yourwebsite.com/eventpage.
Signature lines are useful but few people take advantage of it. As a Stampin’ Up! demonstrator, you will want to utilize every situation as a way to get the word out.
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